An inspiring digital vision is the cornerstone of successful digital transformation. Though many executives appear to be aware of its impact on their business, few have incorporated digital into a compelling strategic vision of the future. These visions do not focus simply
on implementing new technologies. Instead, they illustrate how organizations can enhance the experience of their customers, streamline their operations or transform their business models. This is no small task, and it should not be left to senior leaders alone. Crafting a vision
for digital transformation is a journey. Executives plant the seed at the top, but then they must engage people at all levels in the company to make the vision live and grow.